Real margin per SKU. Per channel. Daily.
Stop running the P&L from a spreadsheet that updates monthly. Benchra Margin imports your orders via CSV today (Shopify direct sync in private beta), attributes fees, shipping, returns, and ad spend to the SKU and channel they actually came from, and surfaces contribution margin in real time. The pricing module sits next to it — one login, one bill.
Margin Analytics is one of two modules in Benchra. Pricing Intelligence is the other. Both included from $19.99/mo.
Finance & margin briefings
What's moving in e-commerce P&L, fees, and finance ops-
Open module
Q1 marketplace fee creep is real — and it’s already in your numbers
Amazon, Walmart, and TikTok Shop all nudged take-rates this quarter. The aggregate effect on a 200-SKU catalog is in the low single-digit percentage points of contribution margin — small enough to miss in a spreadsheet, big enough to break a forecast. Re-attribute fees to SKU before next month’s board pack.
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Open module
13-week cash flow forecasting is the new floor for e-com finance
Founders who used to look at a quarterly P&L are now expected to surface a rolling 13-week receivables, payables, payroll, and inventory forecast on demand. The hard part isn’t the model — it’s pulling clean payout-timing data out of every channel. That’s what the Margin module solves first.
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Read the margin guide
Why “blended margin” lies, and what to report instead
Blended gross margin hides the SKUs that are actively losing money behind the ones that are quietly compounding. Contribution margin per SKU per channel is the only number that lets ops, finance, and marketing argue from the same data. Anything coarser becomes a political artifact.
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Open module
SKU-level margin reporting is now a baseline expectation in ops director job posts
Across e-commerce job listings this quarter, “own SKU-level contribution-margin reporting weekly” replaced “maintain the P&L spreadsheet.” The bar moved. If your finance team is still building this in Sheets, the candidate you want has already had it on a dashboard somewhere else.
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Get the report
2026 E-Commerce Margin Report: contribution-margin distributions by category
Aggregated, anonymized data from across the platform: where contribution margin actually sits in apparel, home, pet, electronics, and CPG; how the top quartile pulls away from the median; and which channels are dragging blended numbers down. Useful for the next board deck.
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Open module
Shopify margin sync attributes fees, shipping, and returns to each SKU
Operations teams have lived in the marketplaces; finance has lived in the GL. The Margin module sits in the middle — pulling order, fee, and shipping data from your Shopify store (read-only OAuth) and computing real per-SKU contribution margin, so monthly close stops being a treasure hunt. QuickBooks and Xero connectors are on the roadmap.
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Read the margin guide
Three numbers a board pack actually wants — and the trap underneath each
Contribution margin %, contribution margin $, and 13-week operating cash. Each looks simple. Each has a quiet trap: contribution % rewards low-volume SKUs, $ rewards loss-leaders, and cash forecasts blow up the moment marketplace payout timing shifts. Report all three with the same SKU-level source of truth.
Real margin per SKU. Pricing intel sitting next to it.
Margin Analytics is one of two modules in Benchra. Pricing Intelligence is the other. Same dashboard, same login, same bill — the full app lives at pricing.benchra.net.
Pricing Intelligence
Included at every tierTrack what competitors charge across Amazon, Walmart, and 50+ retailers. Get alerts when they change. Know exactly when to adjust yours.
- NEW Snap a photo to add a product — no SKUs, no spreadsheets.
- NEW Auto-discovers likely competitors as soon as you add a product (review & confirm in one click).
| Product | You | Amazon | Walmart |
|---|---|---|---|
| Widget Pro X | $29.99 WIN | $32.49 | $30.00 |
| Gear Basic 5 | $54.99 HIGH | $49.99 | $52.00 |
| Flux Cable 2m | $12.49 WIN | $13.99 | $14.50 |
Margin Analytics
Included at every tierKnow your real profit on every product. Not the gross number — the actual take-home after fees, shipping, returns, and ad spend.
Both modules are included at every paid tier. No upsells. No add-ons. Switch tabs in the dashboard whenever you want the other angle.
Enterprise tools shouldn't cost enterprise prices.
Most competitor monitoring and margin analytics tools start at $2,000/mo and take weeks to set up. Benchra gives you the same capabilities in 60 seconds, free to start.
Replaces $2–10K/mo enterprise tools, from $19.99/mo.
Pricing Intelligence and Margin Analytics included together at every paid tier. Most finance leads land on Growth or Pro. SSO and dedicated CSM live in Enterprise.
Replaces tools that cost $250–$3,000/mo elsewhere — same data, fraction of the price.
- 3 products
- 2 competitors per product
- Swap competitors once / week
- Competitor scans every other day
- Basic margin calculator
- Weekly intelligence email
- No price history
- No P&L dashboard
Free for 14 days, then $19.99/mo. Cancel anytime in-app. Refund policy.
- 10 products tracked
- 3 competitors per product
- Swap competitors once / day
- Competitor scans every 2 hours
- Price history
- P&L dashboard (3 channels)
- 20 AI margin queries/mo
- Weekly intelligence email + dashboard updates
Free for 14 days, then $49.99/mo. Cancel anytime in-app. Refund policy.
- 50 products tracked
- 5 competitors per product
- Swap competitors 4× / day
- 30-minute competitor scans
- Full price history + analytics export
- P&L dashboard (10 channels)
- Variance + budget tracking
- 8-week cash flow forecast
- Weekly intelligence email + dashboard alerts
Free for 14 days, then $99.99/mo. Cancel anytime in-app. Refund policy.
- 200 products tracked
- 7 competitors per product
- Swap competitors hourly
- Daily competitor scans
- Unlimited P&L channels & SKUs
- 13-week cash flow forecast
- MAP price tracking
- Shopify margin sync (read-only)
- Priority support
Free for 14 days, then $199/mo. Cancel anytime in-app. Refund policy.
- 2,000 products tracked
- 10 competitors per product
- Swap competitors unlimited
- Real-time scanning (30-min cadence)
- MAP price tracking + custom strategies
- Six-flag URL hygiene gate + cleanup queue
- Dedicated account manager
- SSO + custom contracts
$899/mo, billed monthly. Includes implementation, execution, management & analytics. Refund policy.
- 25,000 products tracked 12.5× Enterprise
- 15-min real-time scanning
- Unlimited competitors per product
- Full implementation — we set it up
- Execution — we run the rules
- Weekly tuning & strategy
- Custom pricing analytics dashboards
- Direct Slack channel + monthly call
Frequently Asked Questions
Built by operators, for the team that owns the P&L.
Enterprise margin and FP&A tools cost $2,000–$10,000/month, take weeks to set up, and lock you into annual contracts. We rebuilt the capabilities that matter — SKU-level contribution margin, SKU-attributed fees and shipping (CSV import today, Shopify direct sync in private beta), and 13-week cash flow forecast — without the price tag, the procurement cycle, or the implementation team.
See your real margin in 60 seconds.
Connect Shopify, Amazon, or upload a CSV. The Margin module attributes fees, shipping, returns, and ad spend to the SKU and channel they came from — today, not at month-end.
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