Price Comparison
Your price vs competitor pricePrice Gap Distribution
How your prices compare across productsPrice Index — 30 Day Trend
Your avg price vs competitor avg over timeMargin vs Competitive Position
Each dot is a product — size = revenue potentialCreate Your Organization
Organizations let you collaborate with your team. Invite members, assign roles, and share product tracking data.
Invite Team Member
SSO / SAML Configuration Enterprise
Connect your identity provider (Okta, Azure AD, Google Workspace) for single sign-on.
No price lists yet. Create your first one to manage different pricing tiers.
Auto-import your Shopify catalog, sync prices back, and track competitor pricing against your store.
Connect ShopifySync COGS, revenue, and margin data directly from QuickBooks. Automate P&L reporting with real cost data.
Full ERP integration with inventory, purchase orders, and multi-subsidiary pricing across your NetSuite environment.
Connect SAP Business One for materials management, pricing conditions, and cross-channel price governance.
REST API
Build your own integration with the PriceEdge REST API. Manage SKUs, trigger scans, retrieve recommendations, and set up webhooks programmatically.
CSV Format
Required columns: product_name, your_price — optional: competitor_url, competitor_name, cogs, category, pricing_strategy (competitive/premium/value/clearance/margin/map)
⚡ Quick Start — 3 steps to your first insight
1. Add a product
Click + Add Product in the top right. Enter your product name and your current selling price — PriceEdge automatically discovers competitors and their prices. You can also paste a competitor URL manually.
2. Run your first scan
Hit the ⚡ scan button on any product row. PriceEdge scrapes the live competitor price and returns an AI-powered recommendation — typically in under 60 seconds.
3. Act on the recommendation
The AI tells you whether to raise, lower, or hold your price — with a specific dollar target and rationale. Apply it manually or set auto-scan to keep monitoring hands-free.
🛠 Features Overview
📊 Price History Chart
Click the 📈 chart icon on any product to see a full price trend over 7, 30, or 90 days. Sparklines in each row give you an at-a-glance trend.
🔍 Automatic Competitor Discovery
When you add a product, PriceEdge automatically searches Walmart, Amazon, Target, Home Depot, Best Buy, and more — finding competitor URLs and live prices without any extra steps. This feature is included on all plans.
📥 Bulk Import
Upload a CSV to add multiple products at once. Download the template for the correct format. Supports up to your plan's SKU limit per import.
⬇ Export
Export your full product list as CSV, Excel, or a formatted PDF report — ready to share with your team or import into another system.
🔔 Price Alerts
Get email alerts when a competitor's price moves beyond your threshold. Set your preferred threshold and cooldown in Settings → Alert Preferences.
💬 Slack & Webhook Alerts Growth+
Connect Slack or any webhook endpoint (Zapier, Make, n8n) to receive real-time price alerts. Configure in Settings → Slack / Webhook Alerts.
📊 Stock Status
PriceEdge automatically detects whether a competitor's product is in or out of stock during each scan. Out-of-stock competitors represent a pricing opportunity — consider holding or raising.
✅ Confidence Scores
Each scan shows a verified or low confidence badge — indicating how reliably the price was extracted. Only high-confidence scans trigger email alerts.
💡 Pro Tips
Set COGS for margin tracking
When adding a product, enter your Cost of Goods Sold. PriceEdge will display your gross margin alongside each price recommendation so you never price below cost.
Use the 5% threshold for fast-moving categories
If your category moves frequently (electronics, seasonal goods), a 5% alert threshold catches changes early. For stable categories, 10–15% reduces noise.
Amazon products scan via background agent
Amazon blocks direct scraping. Amazon-tracked products are queued for our background scraping agent and may take up to 1 hour to return a result.
Need help?
Our US-based team is here. Email hello@pricing.benchra.net — we read and respond to every message, typically within one business day.
Email alerts on price change
Get notified when a competitor changes price beyond your threshold
Weekly digest email
Summary of all price movements every Monday 8am
Auto-scan daily
Automatically scan all products once per day
Stock availability alerts
Alert when a competitor goes out of stock
Alert threshold
Minimum % change to trigger a price alert
Slack / Webhook Alerts Growth+
Get real-time alerts in Slack or any webhook endpoint when prices change
Slack Webhook URL
From Slack: Apps → Incoming Webhooks → Add New Webhook
Custom Webhook URL
POST JSON payload to any endpoint — Zapier, Make, n8n, your own API
Account email
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Authentication — Passwordless Magic Links
PriceEdge uses magic links — no password to remember or steal. To sign in on any device, enter your email at the login screen. We send a one-time link that expires in 1 hour. There is no password to set or change — this is intentional. Your account security depends on your email account security.
Sign in on another device
Go to pricing.benchra.net/dashboard.html, enter your email, and click the magic link. Works on any browser or device.
Change your email address
To change the email on your account, contact support@pricing.benchra.net with your current and new email. We'll update it within 24 hours.
Data storage
Your data is stored securely on EU-based servers. Privacy Policy →
Delete account
Permanently delete your account and all data. This cannot be undone.
- ✓ 5 products
- ✓ 3 competitors per product
- ✓ Daily scan
- ✓ Email alerts
- ✗ Price history
- ✓ Stock status tracking
- ✓ Basic margin (enter COGS)
- ✓ 10 products
- ✓ 5 competitors per product
- ✓ Hourly scan
- ✓ Price history
- ✓ Email alerts
- ✗ Analytics export
- ✗ API access
- ✓ 50 products
- ✓ 5 competitors per product
- ✓ 15-min scan
- ✓ Price history
- ✓ Analytics export
- ✓ Slack / webhook alerts
- ✗ API access
- ✓ 200 products
- ✓ 5 competitors per product
- ✓ 2× daily scan
- ✓ Full price history
- ✓ Analytics export
- ✓ API access Q2 2026
- ✓ Slack / webhook alerts
- ✓ Shopify integration Q2 2026
- ✓ Priority support
- ✓ 2,000 products
- ✓ 5 competitors per product
- ✓ Real-time scanning
- ✓ Full API access
- ✓ Autopilot repricing
- ✓ White-label reports
- ✓ Dedicated account manager
| Feature | Free | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|---|
| Products | 3 | 10 | 50 | 200 | Unlimited |
| Competitors per product | 3 | 5 | 5 | 5 | Unlimited |
| Scan frequency | On demand | Hourly | 15 min | 2x daily | Real-time |
| AI recommendations | ✓ | ✓ | ✓ | ✓ | ✓ |
| Price history charts | ✗ | ✓ | ✓ | ✓ | ✓ |
| Stock status tracking | ✓ | ✓ | ✓ | ✓ | ✓ |
| Price rules engine | 1 rule | 3 rules | 10 rules | Unlimited | Unlimited |
| A/B price testing | ✗ | 1 test | 5 tests | Unlimited | Unlimited |
| Analytics export (CSV) | ✗ | ✗ | ✓ | ✓ | ✓ |
| Slack / webhook alerts | ✗ | ✗ | ✓ | ✓ | ✓ |
| REST API access | ✗ | ✗ | ✗ | ✓ | ✓ |
| Autopilot repricing | ✗ | ✗ | ✗ | ✗ | ✓ |
| Competitor auto-discovery | ✓ | ✓ | ✓ | ✓ | ✓ |
| MarginHQ integration | ✗ | ✗ | ✓ | ✓ | ✓ |
Getting Started
Step 1: Add your first product
Click + Add Product, enter your product name and price. PriceEdge automatically discovers competitors and begins monitoring immediately.
Step 2: Run a scan
Hit the scan button on any product row. PriceEdge fetches the live competitor price and generates an AI recommendation in under 60 seconds.
Step 3: Review and act
Read the AI recommendation (raise, lower, or hold) and apply the suggested price. Set up alerts in Settings to get notified of future changes automatically.
Frequently Asked Questions
How often are prices scanned?
Free plans scan on demand when you click the scan button. Paid plans include automatic daily scans. Growth and Pro plans scan as frequently as every 15 minutes or in real time.
Can I track Amazon competitors?
Yes. Amazon products are tracked through our background agent system. Due to anti-bot protections, Amazon scans may take up to 1 hour. You will see an "Amazon" badge on those products.
What does the AI recommendation mean?
The AI analyzes your price vs. the competitor, your COGS (if entered), and market context to suggest whether to raise, lower, or hold your price -- along with a specific target price and confidence level.
Is my data shared with anyone?
Never. Your product data, pricing strategy, and competitor information are private to your account. We do not sell data or share it with third parties.
How do I upgrade my plan?
Go to Billing in the sidebar. You can upgrade, downgrade, or cancel at any time with no lock-in contracts or cancellation fees.
Keyboard Shortcuts
These work when you're on the Dashboard page and not typing in a text field or search box. Click anywhere on the page background first, then press the key.
New Product
Opens the Add Product dialog so you can start tracking a new item
Scan All
Starts a price scan across all your tracked products at once
Export CSV
Downloads your product data and price history as a CSV file
Search
Jumps your cursor to the search bar to filter products
Close
Closes any open modal, popup, or overlay
Resources
Blog and guides
Read our latest articles on pricing strategy, competitor monitoring, and e-commerce growth.
Contact support
Our US-based team responds to every message, typically within one business day.
MarginHQ gives you real-time P&L, contribution margin by SKU, and cash flow forecasts — all powered by the same data you're already collecting.
Competitor intelligence tells you where to price. But it can't tell you if your new price covers shipping, fees, ad spend, and returns. You need margin visibility.
Price monitoring · AI repricing · Competitor discovery · Price alerts
P&L by SKU · Product segments · Cash flow · Scenario modeling
Know what's in stock, what's selling fast, and what's tying up cash. Integrated with the same SKU data you already manage in PriceEdge.
- Low stock + high demand? Raise prices to protect margin while supply is limited.
- Overstock + competitors undercutting? Clear inventory before storage costs eat your profit.
- Competitor out of stock? PriceEdge already tells you. MarginHQ helps you capitalize with the right price.