You're 2 steps away from your first competitor price intelligence report. Add your first product to get started — it takes under 60 seconds.
What you'll need:
Your product name — e.g. "RYOBI 40V Lawnmower"
Your selling price — what you charge today
A product name — we'll find competitors automatically
Backed by 20+ years of Walmart, Bass Pro, and Lowe's pricing expertise — built for serious sellers.
You're live — here's what you get
Benchra Pricing automatically scans competitor prices, calculates your market position, and gives you an AI-powered recommendation on exactly what price to set.
Market position
Cheapest
Your product
Competitor · $94.95
AI: Raise to $92.00
High confidence · +$22 margin/mo
Scans run automatically in the background. Your first result typically appears within 30 seconds of adding a product.
BBenchra Pricing
Competitor price intelligence for e-commerce sellers
Sign in to your account
Enter your email — we'll send a magic link to verify it's you.
Check your email
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How your prices compare across all tracked products
Cheapest
Cheaper
Equal
Higher
Highest
Category Rollup
Price gaps and positioning by product category
Price Comparison
Your price vs competitor price
Price Gap Distribution
How your prices compare across products
Price Index — 30 Day Trend
Your avg price vs competitor avg over time
Margin vs Competitive Position
Each dot is a product — size = revenue potential
Cleanup needed
Your Products
All
Scanned
Pending
I'm Cheapest
Need Action
ShortcutsN New productS Scan allE Export/ Search
A/B Price Testing
Test different price points and measure real impact on conversion and margin
1. Pick a Product
Choose any tracked product to test pricing
2. Set Variants
Current price vs. your test price (A vs B)
3. Track Results
Monitor sales velocity and margin impact
4. Apply Winner
Set the winning price with one click
No A/B tests yet
Create your first price test to discover the optimal price point for any product. A/B testing helps you maximize revenue without guessing.
Pricing Rules
Define a rule once. We surface matching opportunities; you apply.
1
What do you want pricing to do?
Pick one. You can change this anytime.
2
How sensitive should it be?
Drag the slider. The plain-English summary updates as you go.
5%
In plain English:Whenever any competitor's price drops more than 5% below yours, you'll get an email. Nothing changes automatically.
3
Apply to which products?
Saves the rule to your account. We'll surface matching opportunities on each scan; you apply with one click.
Automated price write-back to your store is on the roadmap, not shipped today. Recommendations are computed continuously and applied when you click Apply on a row.
Advanced — pick from rule templates instead
Match Lowest Competitor
Match the lowest competitor when the gap exceeds your threshold.
Margin Floor
Never drop below your minimum margin %.
Beat by %
Stay X% below the lowest competitor to win buy-box.
Out-of-Stock Premium
Raise price when competitors are sold out.
MAP Enforcement
Never below Minimum Advertised Price.
⏰
Time-Based
Schedule changes by hour or day.
Currently active
Nothing active yet. Pick a goal up top and hit "Save & turn on".
See margin on every price decision
Benchra Margin attributes fees, shipping, and ad spend to each SKU so a recommendation tells you the dollar margin impact, not just the price gap.
More integrations planned (QuickBooks, NetSuite, SAP B1). See the Roadmap for timing.
REST API
Build your own integration with the Benchra Pricing REST API. Manage SKUs, trigger scans, retrieve recommendations, and set up webhooks programmatically.
GET /api/pe/skus — List tracked products
POST /api/pe/skus — Add a product to track
POST /api/pe/skus/{id}/scan — Trigger a price scan
GET /api/pe/recommendations/{id} — Get AI pricing recommendation
GET /api/pe/history/{id} — Price history
Price Alerts
Triggered when competitor prices change beyond your threshold
No alerts yet
Alerts fire when a competitor price changes beyond your set threshold. Configure your threshold in Settings and ensure email alerts are enabled.
ℹ Benchra Pricing uses publicly available pricing data. Users are responsible for ensuring their use complies with applicable website terms of service.
Soft-deleted products. Items here don't count against your plan limit and are permanently removed 30 days after deletion.
Trash is empty
Deleted products appear here for 30 days before being permanently removed.
Product
Your price
Deleted
Auto-purge
Actions
Quick Start Guide
Everything you need to ship your first AI-powered pricing decision. Get value in under 5 minutes.
Step-by-step
Three steps to your first insight
1
Add your first product
Click + Add Product in the top-right. Enter your product name and current selling price — Benchra Pricing automatically discovers competitors across Walmart, Amazon, Target, Home Depot, Best Buy and more. Pasting a competitor URL works too.
2
Run your first scan
Hit the scan icon on any product row. We pull the live competitor price and return an AI-powered recommendation, typically in under 60 seconds. Auto-scan keeps it running hands-free.
3
Act on the recommendation
The AI tells you whether to raise, lower, or hold — with a specific dollar target and the reasoning behind it. Apply manually or let Price Rules automate it.
What you get
Feature overview
Price history chart
Click the chart icon on any product for a full price trend over 7, 30, or 90 days. Sparklines give you the at-a-glance read.
Automatic competitor discovery
Add a product and we search 50+ retailers — finding competitor URLs and live prices with no manual lookup. Included on every plan.
Bulk import
Upload a CSV to add many products at once. Download the template, drop it in, done. Limits scale with your plan.
Export anywhere
Get your data as CSV, Excel, or a formatted PDF report — ready for your team or another system.
Price alerts
Email when a competitor moves beyond your threshold. Set threshold and cooldown in Settings → Alert Preferences.
Slack & webhook alerts Growth+
Connect Slack or any webhook (Zapier, Make, n8n) for real-time alerts. Configure in Settings → Slack / Webhook Alerts.
Stock status
We auto-detect in-stock vs out-of-stock during every scan. An OOS competitor is pricing leverage — hold or raise.
Confidence scores
Each scan is tagged verified or low confidence. Only high-confidence scans trigger email alerts.
Pro tips
Get more out of Benchra Pricing
Set COGS for margin tracking
When you add a product, enter your Cost of Goods Sold. We display gross margin alongside each price recommendation so you never price below cost.
5% threshold for fast-moving categories
Electronics and seasonal goods move fast — a 5% alert threshold catches changes early. Stable categories: 10–15% to reduce noise.
Amazon scans run via background agent
Amazon blocks direct scraping. Amazon-tracked products are queued for our background agent and can take up to an hour to return a result.
Need help?
Our U.S.-based team reads every message. Email hello@pricing.benchra.net — typical reply within one business day.
Settings
Configure alerts and account preferences
Preferences saved
Email alerts on price change
Get notified when a competitor changes price beyond your threshold
Daily digest email
Single morning summary of overnight price moves — instead of one email per change
Weekly digest email
Summary of all price movements every Monday 8am
Auto-scan every other day
Automatically scan all products every other day
Stock availability alerts
Alert when a competitor goes out of stock
Alert threshold
Minimum % change to trigger a price alert
Slack / Webhook Alerts Growth+
Get real-time alerts in Slack or any webhook endpoint when prices change
Slack Webhook URL
From Slack: Apps → Incoming Webhooks → Add New Webhook
Custom Webhook URL
POST JSON payload to any endpoint — Zapier, Make, n8n, your own API
Account email
—
Authentication — Passwordless Magic Links
Benchra Pricing uses magic links — no password to remember or steal. To sign in on any device, enter your email at the login screen. We send a one-time link that expires in 1 hour. There is no password to set or change — this is intentional. Your account security depends on your email account security.
Auto-sync your Shopify catalog. Import products, pull COGS, and push optimized prices back to your store with one click.
Pro plan and above
Cancel anytime. No long-term contracts. Questions? support@pricing.benchra.net
U.S.-Based Customer Support
Our team brings 20+ years of pricing and merchandising experience from leading Fortune 500 retailers. We understand your business — not just the software.
Want more products?
Free covers 3. Starter unlocks 10, Growth 50, Pro 200, and Enterprise 2,000 — with faster scans and full price history.
Integrations that let "Apply recommendation" push the new price directly to your storefront. OAuth flow ships in the next release.
Help Center
Guides, shortcuts, and answers to common questions
Getting Started
Step 1: Add your first product
Click + Add Product, enter your product name and price. Benchra Pricing automatically discovers competitors and begins monitoring immediately.
Step 2: Run a scan
Hit the scan button on any product row. Benchra Pricing fetches the live competitor price and generates an AI recommendation in under 60 seconds.
Step 3: Review and act
Read the AI recommendation (raise, lower, or hold) and apply the suggested price. Set up alerts in Settings to get notified of future changes automatically.
Frequently Asked Questions
How often are prices scanned?
Free plans scan on demand when you click the scan button. Paid plans include automatic scans every other day. Growth and Pro plans scan as frequently as every 30 minutes or in real time.
Can I track Amazon competitors?
Yes. Amazon products are tracked through our background agent system. Due to anti-bot protections, Amazon scans may take up to 1 hour. You will see an "Amazon" badge on those products.
What does the AI recommendation mean?
The AI analyzes your price vs. the competitor, your COGS (if entered), and market context to suggest whether to raise, lower, or hold your price -- along with a specific target price and confidence level.
Is my data shared with anyone?
Never. Your product data, pricing strategy, and competitor information are private to your account. We do not sell data or share it with third parties.
How do I upgrade my plan?
Go to Billing in the sidebar. You can upgrade, downgrade, or cancel at any time with no lock-in contracts or cancellation fees.
Keyboard Shortcuts
These work when you're on the Dashboard page and not typing in a text field or search box. Click anywhere on the page background first, then press the key.
N
New Product
Opens the Add Product dialog so you can start tracking a new item
S
Scan All
Starts a price scan across all your tracked products at once
E
Export CSV
Downloads your product data and price history as a CSV file
/
Search
Jumps your cursor to the search bar to filter products
Esc
Close
Closes any open modal, popup, or overlay
Resources
Blog and guides
Read our latest articles on pricing strategy, competitor monitoring, and e-commerce growth.
See the full profitability picture with Benchra Margin
You're tracking prices. Now track profits.
Benchra Margin gives you real-time P&L, contribution margin by SKU, and cash flow forecasts — all powered by the same data you're already collecting.
Revenue, COGS, shipping, fees, ad spend, and returns — all in one live statement. Know your true margin on every product, every day.
💰
Contribution Margin by SKU
Benchra Pricing tells you what competitors charge. Benchra Margin tells you which of your products actually make money after all costs. Together: unstoppable.
📊
Product Segments
Classify products as Head/Core/Tail or Win/Play/Show. Break out every KPI by segment to see where your profit really comes from.
💸
Cash Flow Forecasting
13-week rolling cash flow forecast with AI-powered predictions. Never get caught off guard by seasonal dips or inventory cycles.
How Benchra Pricing + Benchra Margin Work Together
1
Benchra Pricing scans
competitor prices
→
2
You reprice
with AI recommendations
→
3
Benchra Margin tracks
if it made you more money
Pricing Intelligence + Margin Analytics
Both modules included at every paid tier — one product, one bill
From price tracking to profit optimization — here's the path
1
⚡Track Competitor PricesYOU ARE HERE
You started with a simple question: "What are my competitors charging?" Benchra Pricing answers that across 15 hardened retailers (Amazon, Walmart, Target, Costco, Home Depot, Lowe’s, Best Buy, Dick’s, Apple, eBay, REI, Bass Pro, Academy, Scheels, Kroger) plus a universal extraction path for any public product page. You now have visibility into the competitive landscape.
Data without strategy is just numbers. You pick your approach — match competitors, undercut by 5%, premium positioning, or MAP compliance — and Benchra Pricing's AI generates specific repricing recommendations for every product.
✓ 6 pricing strategies ✓ AI recommendations ✓ Category-level rules
3
🤔The Inevitable Question
"I repriced 200 products last month. Did I actually make more money?"
Competitor intelligence tells you where to price. But it can't tell you if your new price covers shipping, fees, ad spend, and returns. You need margin visibility.
4
💰Optimize Margins with Benchra MarginNEXT STEP
Benchra Margin closes the loop. Import your sales data (CSV, Shopify, Amazon), and instantly see:
What competitors charge
Price monitoring · AI repricing · Competitor discovery · Price alerts
From $0/mo
MHQ
Benchra Margin
Whether it makes you money
P&L by SKU · Product segments · Cash flow · Scenario modeling
From $0/mo · Both modules included
Inventory Management
Stock levels, velocity, and valuation
Inventory tracking is part of Benchra Margin.
Know what's in stock, what's selling fast, and what's tying up cash. Integrated with the same SKU data you already manage in Benchra Pricing.
Track current inventory across all channels. See what's running low before stockouts cost you sales.
🚀
Sell-Through Velocity
How fast is each SKU moving? Days of supply, weekly run rate, and reorder point alerts.
💰
Inventory Valuation
Total inventory value at cost and at retail. See how much cash is sitting on shelves vs. working for you.
Why Inventory + Pricing = Profit
Benchra Pricing already detects stock status (in stock / out of stock) during every competitor scan. But knowing your inventory levels changes the game:
Low stock + high demand? Raise prices to protect margin while supply is limited.
Overstock + competitors undercutting? Clear inventory before storage costs eat your profit.
Competitor out of stock? Benchra Pricing already tells you. Benchra Margin helps you capitalize with the right price.
Inventory is included in every Benchra Margin plan
Your report goes to our team and retrains the extractor for this site. Thank you.
Report wrong match
Tell us this isn't the product you meant to track: . We'll re-check the match and update the tracker.
Your signal goes to the matching pipeline. Re-runs on the next scan cycle.
Replace competitor URL
Point this competitor at a different product page. Useful when the original listing has been retired or moved.
We'll re-scan the new URL on the next scheduled tick; no manual scan needed.
Set as primary competitor
The primary competitor drives the lead price comparison and the recommendation engine. Fallbacks stay tracked at lower priority.
Checking the URL with the retailer
0s
Usually 5–30 seconds. We're verifying the page exists, reading the product details, and grabbing the current price. Some retailers (Walmart, Costco) can take up to a minute.
Add a Product to Track
Enter your product details — we'll find competitors and prices automatically.
Fastest path: take a photo of the product (or its label/box). AI fills the form.
— or enter details manually —
Enter a product name, Amazon ASIN, or UPC barcode — we'll find competitors automatically
Used to calculate margin
Tip: paste a URL above OR click "Find Competitors" — only one is needed.
Amazon blocks automated scraping. This product will be tracked via our background agent and may take up to 1 hour.
Benchra Pricing scans publicly available pricing data. Users are responsible for compliance with applicable terms of service.
Apply repricing recommendation
Review the change before saving.
Heads up: Benchra updates your tracked price for analytics + alerts. To apply on Shopify/Amazon, push it manually until the connector ships.
Enter Competitor Price
Manually enter the current competitor price.
Price History
Competitor price over time
All Competitors
Source detail
Primary first, fallbacks after.
Price History
Scan History
Done with this product? You can remove it permanently here. This deletes all scan history and competitor data for it.
Track Another Competitor
Submit a competitor URL for this product — we'll start monitoring it automatically.
Go deeper with Benchra Margin
Full P&L, GMROI, inventory tracking & AI margin optimization
Upload a CSV with columns: product_name, your_price, competitor_url (cogs, competitor_name, category, pricing_strategy are optional).
Example — what your CSV should look like
product_name
your_price
cogs
competitor_name
competitor_url
category
pricing_strategy
Charmin Toilet Paper 12pk
14.99
8.50
Walmart
https://walmart.com/ip/.../19930622259
Household
competitive
Cotton Swabs 500ct
2.37
1.10
Amazon
https://amazon.com/dp/B09541P9WH
Personal Care
competitive
Cat tree
59.99
28.00
— (auto-discover)
— (auto-discover)
Pets
premium
Tips:
leave competitor_url blank to let us auto-discover competitors ·
prices use a dot decimal (14.99, not $14,99) ·
pricing_strategy ∈ competitive | premium | value | clearance | margin | map